Articles

CI Tactics, Tools and Lessons to Be Learned
Roundtable discussion on Competitive Intelligence
Law Practice Management Magazine
March, 2008

Upside Down Compensation
How to Ask for a Raise in a Law Firm
March 2008

Creating the Law Firm of the Future
Use Appreciative Intelligence to Work Smarter
The Complete Lawyer, May 2007
Co-authored with Tojo Thatchenkerry and Carol Metkzer

Structuring an Efficient Marketing/Business Development Department
Lawmarketing.com
June 2007

Is Your Marketing Stuck Inside the Box?
ABA Law Practice Management, March 2006
ABA GP Solo Magazine, September, 2006
Winner of the 2006 Law Practice Management Edge Award

Competitive Intelligence Critical for Law Firm
Lawmarketing.com

Final Answer
When partners at your firm are divided about whether you should hire sales professionals who would attend client meetings, what would you recommend?
(Law Firm Inc, January 2007)

Herding Cats and Leading Lawyers
Managing Partner Magazine (Subscription Required)

Making Rounds
Managing Partner Magazine (Subscription Required)

What's New in Law Firm Marketing, Part 1
Law Practice Today, December 2003

What's New in Law Firm Marketing, Part 2
Law Practice Today, January 2004

InnovAction 2006
College of Law Practice Management (PDF)

In the news..

To Survive A Crisis, Strike While the Scandal is Hot
National Law Journal (Subscription Required)

Law Firm New Recruitment Tools: Videos
National Law Journal (Subscription Required)

The Lonely Blog
Law Firm Inc., April 2007

Legal PR News Awards, 2007
PR News Online

Mark Beese "Marketing Guy", Holland & Hart
Marketing the Law Firm Newsletter (ALM) (Subscription Required)

Two Stand-Out Firms Focus on Client-Centric Marketing
Marketing the Law Firm Newsletter (ALM) (Subscription Required)

The Second Annual MLF 50: The Top 50 Law Firms in Marketing and Communications
Marketing the Law Firm Newsletter (ALM) (Subscription Required)

After the Fall
Law Firm Inc., March 2007

Case Study: When Planning a Successful Media Launch to Promote A Law Firm, The Devil is in the Details
PR News, March 2007

Holland & Hart Broadcasts In-Flight Videos
Lawmarketing.com

Holland & Hart Show Airing on Frontier Airlines
Denver Business Journal

In-Flight Videos with a Difference
PM Forum, UK

Substance Over Style As a Winning Combination
The First Annual Marketing The Law Firm 50
Marketing the Law Firm Newsletter (ALM) (Subscription Required)

Top 50 Law Firms in Marketing
Lawmarketing.com

The Strongest Links: Top Legal Blogs
Law Practice Today, May 2006

A Six Point Formula to Encourage Creativity in Law Firms
Lawmarketing.com

Innovators win Excellence in Legal Marketing Awards
Lawmarketing.com

Findlaw Speaks with Marketing Guy Mark Beese
Findlaw.com

Legal Networks Give Local Law Firms International Reach
Denver Business Journal,

Marketers Develop Marketing Plan for Law Firm on the Fly
Lawmarketing.com

Holland & Hart Launches In-house Marketing Agency
Lawmarketing.com